Neurodiversity is the understanding that every brain is unique — and that differences in thinking, learning, sensing, communicating, and experiencing the world are a natural and valuable part of human diversity.
Just as biodiversity strengthens an ecosystem, neurodiversity strengthens our communities, workplaces, and relationships.

ADHD (Attention Deficit Hyperactivity Disorder) and ADD (Attention Deficit Disorder) are neurodevelopmental differences that affect how our brains process information, manage attention, and regulate energy.​

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It's Not a Deficit - It's a Difference​

While traditionally viewed through a medical lens of "deficits," we prefer to think of ADHD and Autism (and other neurodivergences) to be different, not something to "fix" as much as to understand and celebrate. Neurological differences come with challenges and incredible strengths that can be nurtured and fostered when we design for people whose brains are wired differently than a neurotypical one. 

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Common Experiences Include:

• Difficulty with traditional focus and attention patterns

• Hyperfocus on topics of intense interest

• Creative and innovative thinking

• High energy and enthusiasm

• Sensitivity to environments, noises, sensation, and emotions

• Difficulty with time management and organization

• Strong sense of justice and compassion

• Fine detail processing memory

• Depth of thinking, emotional expression, and empathy

• Ability to think outside the box

 

Our Superpowers​

• Reflective, imaginative, internally rich thinking

• Strong verbal or creative intelligence

• Exceptional pattern recognition and systems thinking

• Honesty, loyalty, and deep ethical clarity

• Ability to focus intensely on areas of passion

• High attention to detail + strong memory (especially long-term)

• Fast, intuitive problem-solving

• Hyperfocus on meaningful tasks

• Energetic, spontaneous, resilient